Build lasting authority with data-driven SEO,
Strategy & AI… minus the hype!
Co-Author of "The Art of SEO"
Co-Author of "The Art of SEO"
With the integration of AI-powered summaries in search engines like Google and Bing, as well as the increasing popularity of LLM platforms like ChatGPT and Claude, users are increasingly receiving direct answers without clicking
through to websites.
This shift has led to the emergence of a new type of SEO, Search Everywhere Optimization, focusing on optimizing content for AI-driven search results and generative AI responses. Are you adequately represented in these new search paradigms and AI-generated outputs?
A significant portion of Google users now resolve their queries directly from AI Overviews without clicking on any links. And Google’s AI Mode portends a future seemingly devoid of search traffic. This trend necessitates that your products and services be recommended in these AI summaries – focusing on concise, authoritative information that AI models can easily extract and present.
Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) continues to grow. Content that demonstrates first-hand experience and credibility is more likely to rank higher, especially as search engines seek to provide users with reliable information amidst the proliferation of AI-generated content.
While AI tools are increasingly used to generate content, there’s a growing need for human oversight to ensure quality and authenticity. Search engines are developing mechanisms to detect and prioritize content that reflects genuine human insight and originality, countering the rise of AI-generated spam.
We leverage AI for content generation without losing our humanity in the process.
Users are utilizing alternative platforms like reddit, TikTok, and voice assistants for information gathering and problem solving. Optimizing content for these platforms, understanding their unique algorithms, and engaging with their communities can provide additional visibility and traffic sources.
With AI models increasingly sourcing information directly, ensuring that your website is structured and coded in a way that’s easily interpretable by AI crawlers is becoming essential.
It’s time to go beyond passive content and build apps for your website visitors. You can build an app in seconds with a tool like Lovable and add it as a free tool to your website to make your site more sticky and engaging — and a frequent destination.
The time is NOW to leverage the deep research capabilities of Gemini Advanced and ChatGPT to identify gaps in the market, competitive landscape, and other untapped opportunities. Do it before your competitors do — and edge you out of the market!
YouTube is the second most popular search engine and the third most popular website on the planet, and it’s a Google-owned property that is super sticky and addictive! People watch more YouTube than Netflix and many of the conventional TV networks. It’s crucial to have a strong presence on YouTube and to optimize your YouTube videos, which will also spill over to the Google search results.
With the integration of AI-powered summaries in search engines like Google and Bing, as well as the increasing popularity of LLM platforms like ChatGPT and Claude, users are increasingly receiving direct answers without clicking
through to websites.
This shift has led to the emergence of a new type of SEO, Search Everywhere Optimization, focusing on optimizing content for AI-driven search results and generative AI responses. Are you adequately represented in these new search paradigms and AI-generated outputs?
A significant portion of Google users now resolve their queries directly from AI Overviews without clicking on any links. And Google’s AI Mode portends a future seemingly devoid of search traffic. This trend necessitates that your products and services be recommended in these AI summaries – focusing on concise, authoritative information that AI models can easily extract and present.
Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) continues to grow. Content that demonstrates first-hand experience and credibility is more likely to rank higher, especially as search engines seek to provide users with reliable information amidst the proliferation of AI-generated content.
While AI tools are increasingly used to generate content, there’s a growing need for human oversight to ensure quality and authenticity. Search engines are developing mechanisms to detect and prioritize content that reflects genuine human insight and originality, countering the rise of AI-generated spam.
We leverage AI for content generation without losing our humanity in the process.
Users are utilizing alternative platforms like reddit, TikTok, and voice assistants for information gathering and problem solving. Optimizing content for these platforms, understanding their unique algorithms, and engaging with their communities can provide additional visibility and traffic sources.
With AI models increasingly sourcing information directly, ensuring that your website is structured and coded in a way that’s easily interpretable by AI crawlers is becoming essential.
It’s time to go beyond passive content and build apps for your website visitors. You can build an app in seconds with a tool like Lovable and add it as a free tool to your website to make your site more sticky and engaging — and a frequent destination.
The time is NOW to leverage the deep research capabilities of Gemini Advanced and ChatGPT to identify gaps in the market, competitive landscape, and other untapped opportunities. Do it before your competitors do — and edge you out of the market!
YouTube is the second most popular search engine and the third most popular website on the planet, and it’s a Google-owned property that is super sticky and addictive! People watch more YouTube than Netflix and many of the conventional TV networks. It’s crucial to have a strong presence on YouTube and to optimize your YouTube videos, which will also spill over to the Google search results.
“I think your motives and purpose are enormously high in intention and elevation. This is my uncompensated endorsement of you. You're not making money from them but you try to enrich people on duality. One is in your sphere of expertise and another on the human condition.
I admire people who are trying to make the world better.”
From brainstorming ideas to implementing tried and tested strategies, our team of digital marketing experts uses proven methods to increase conversion, traffic, and the overall quality and results of your website.
Years
Experience
Satisfied
Clients
Industries
Served
Figure Client
Generated
On the Get Yourself Optimized podcast, thought leaders, iconic world-shakers, TED Talk luminaries, channelers, and best-selling authors share insights as Stephan and his guests take you on a quest to live a spiritual, enlightened, and connected life.
Celebrated authors, controversial podcasters, renowned channelers and healers—they all have one thing in common: they share my belief in self improvement. They are authors, speakers and practitioners with insights into how we can better understand ourselves and heal our pain, our relationships, our soul longings, and the challenges we face in this complex world.
Funnel vision. Overdelivering. Geometric growth. Unleashing idea viruses! Listen to find out why Apple selected Marketing Speak as one of its “new & noteworthy” podcasts.
A dynamic “who’s who” of world-changing marketers, plus up-and-coming trailblazers and disrupters in SEO, branding, app creation, and more.
Stephan is a highly rated and sought after speaker on personal development topics as well as digital marketing, entrepreneurship, growth hacking, and SEO in high-profile conferences such as Tony Robbins’ Business Mastery, Affiliate Summit, and BlogHer.
Israel, England, Denmark, Austria, India, New Zealand, Mexico, Egypt, Romania, the Philippines, and Pakistan. Those are the nations I’ve worked or managed a remote team
This article was originally published under Multi-Channel Merchant. With over a billion search queries run online every day—each of which must be matched against hundreds
This article was originally published under Marketing Profs. Marketers, by the very nature of their job function, must juggle numerous campaigns, a range of portfolios,
Israel, England, Denmark, Austria, India, New Zealand, Mexico, Egypt, Romania, the Philippines, and Pakistan. Those are the nations I’ve worked
In this Episode [08:58]Will describes how the group expanded from in-person events to virtual meetings during the pandemic, fostering
In This Episode [01:01] – Stephan welcomes Eli Schwartz, a respected growth consultant and author of Product-Led SEO, emphasizing his
Recognized as a prominent SEO expert, Stephan Spencer is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly. His books have consistently been one of the top 3 sellers on Amazon in their respective categories.
He founded the SEO agency Netconcepts in 1995 — yes, he’s been in the SEO and online marketing scene for nearly 30 years! Along the way, he invented a SaaS platform for pay-for-performance SEO called GravityStream, which was acquired and became part of Rio SEO.
Transform Your Business And Mindset With Hard-Won
Wisdom From Eight Extraordinary Entrepreneurs.
Insider knowledge and techniques I’ve gained by working with major brands/websites. Now you will have all that powerful knowledge at your fingertips.
This Privacy Policy was last modified on November 8, 2024.
We at Koshkonong, LLC are strongly committed to protecting your privacy and providing a safe online experience for all of our visitors while offering a high-quality user experience here at www.stephanspencer.com (the “Website”), or/and any other websites operated by the Company, including but not limited to:
We know that you care about how the information you provide to us is used and shared. We have developed this Privacy Policy to inform you of our policies regarding the collection, use, and disclosure of Information we receive from users of the Website. Koshkonong, LLC (the “Company”) operates the Website.
This Privacy Policy, along with our Term & Conditions, governs your use of this site. By using www.stephanspencer.com (the “Website”), or by accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our terms and consent to this Privacy Policy.
Information We Collect
When you visit our Website, we will learn certain information about you.
In order to provide you with the most efficient and enhanced personalized service and attention, and to accommodate certain requests which you make, we request information about you in certain circumstances and collect certain information automatically.
Consistent with our previous practices, we will only collect and process your personal data when we have a lawful basis for doing so. These lawful bases include when you provide us consent, when we have a contractual obligation to collect or process the data, and when we have a legitimate interest in processing your personal data.
We may collect and/or receive the following types of information from you:
Information Provided Voluntarily
Personal Information. You may be asked to provide personal information including your name, address, email address and phone number when you sign up for any of our newsletters, respond to a survey, register for a class, or purchase a product or service. We will only request the personal information that is required in order to fulfill our obligations to you, i.e. in order to deliver what you have requested, as well as to comply with any legal obligations that may accompany such an exchange.
Order & Billing Information. If you place an order through our Website, we track certain information about the products and services you purchase. At checkout, you will also be required to provide additional information required for processing your payment. This generally includes a debit or credit card or other payment information, expiration dates, card security codes, your billing address or similar information. This information is generally processed and captured by third-party vendors, such as payment processors and merchant account providers. To the fullest extent possible, we make an effort not to capture or retain this information ourselves (unless, for example, we are requested to process a refund, follow up on the delivery of goods or services, or work with customers or vendors on resolving any errors or other scenarios.) Third-party vendors who assist us in any of our business functions will also be doing so pursuant to their own terms and conditions, including privacy policies and terms of use.
Information Collected Automatically. In addition to the information described above, we may collect some or all of the following information:
Activity Info (Log Data). Information may be collected based on your use of the Website, which generally includes information about your computer hardware and software, such as:
Internet Protocol (“IP”) addresses, operating systems, browser types, device types, URLS, access dates and times; Website pages that you visit; referring website information; universally unique identifiers (“UUID”), advertising identifier (“IDFA”), carrier and country location, hardware and processor information, network type, and other related data.
Use of Cookies. Our website may use cookies in order to deliver a better experience for you. Cookies are files with small amounts of data that a website stores on your computer’s or mobile device’s hard drive so that certain information about your visit and web-browsing preferences will be recognized upon a return visit. Cookies serve functions such as “remembering” log-in names and passwords, or enabling or saving shopping cart contents. Like many websites, we may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us improve the experience you have with our Website. Most web browsers have a function that allows you to delete existing cookies on your device or you can set your browser options so that your device does not receive or accept cookies. Doing this may interfere with your ability to use the Website. [ ]
Third-Party Analytics. We use third-party analytics services (such as Google Analytics) to evaluate and aggregate visitor data. These services help us evaluate Visitors’ use of the Website, including time spent on certain pages, which areas of the Website receive the most traffic, how often visitors visit pages within the Website, and also provide general geographic location about visitors, the source of referred traffic (from other websites, vs search engines, etc). These third party analytic services use cookies and other technologies to help analyze and provide us the data. By providing your consent to this Privacy Policy, you consent to the collection and review of data about you by these analytics providers in the manner and for the purposes set out herein.
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics. If you opt out of any service, you may not enjoy the full functionality of the Website.
Other Third Party Tracking Tools. We may also collect or receive information from third parties, such as Facebook, Instagram, LinkedIn, and/or other third-party social media and similar sites.
How to Access Your Personal Information
If you have provided personal, billing or other voluntarily provided information, you may access, review and make changes to it via instructions found on the Website or by emailing us at me [at] stephanspencer [dot] com. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the “unsubscribe” link located on the bottom of any related email from the Company. Emails related to the purchase or delivery of orders are provided automatically – Customers are not able to opt out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for certain timeframes).
How We Use and Share the Information
We use the collected Information to understand customer needs, including regarding our Website services to:
As with transactions elsewhere, when you purchase products, services, or programs via our Website, your credit card company will also retain certain information regarding your purchase. We will not otherwise provide any personal data to your credit card company without your permission.
We may share the Information collected with joint venture partners, affiliates, agents, current or prospective business partners, businesses under common control, third-party businesses or partners participating in administering our programs or services, or to those providing business functions such as technical support, customer service, marketing assistance, etc. These businesses will only have access to information as necessary to perform their functions and to the extent permitted by law.
In the event of the sale or transfer of our business to a third party buyer, including in the event of bankruptcy or liquidation, we may, as necessary, share your data with the buyer or transferee.
In the event that we have to collect on a debt owed to us by you, we may, as necessary, share your information with an attorney or a court of law to enforce our rights and collect what is owed.
Under certain circumstances we may be obligated or compelled to disclose the Information: when required by law, court order or government agency, or when disclosing such Information is reasonably required to protect the Company, its property, the Website, the safety of visitors or others.
Retargeting / Personalized and Behavioral Ads
We may, using the techniques described above, and in conjunction with third party marketing partners, gather information from your visit to our Website for purposes of providing relevant advertising content to you in the future. This means that through third party marketing partners or third party sites such as Google, Facebook, or Instagram, we may display advertisements to you (remarketing or retargeting), based on usage data collected during your visit to our website.
Google Analytics: As described above, we use Google Analytics on our website. We may utilize any of the following advertising features that utilize the Google advertising cookies: Remarketing with Analytics, Demographics and Interest reporting, Segments, and Double Click integration.
To opt out of seeing personalized ads via the Google platform, please visit https://support.google.com/ads/answer/2662922?hl=en
For more information regarding how Google uses cookies in advertising and how you can control advertising cookies, visit http://www.google.com/policies/technologies/ads/
To personalize the ads you see via the Google platform, visit http://www.google.com/settings/ads
For more information on how Google uses data when you visit its partners’ sites or apps, visit http://www.google.com/policies/privacy/partners/
Or, via an opt-out browser add-on, you can opt out of having your site activity available to Google Analytics. For more information, or to install the opt-out browser ad-on, please visit https://support.google.com/analytics/answer/181881?hl=en Please note that if you opt out of any service, you may not enjoy the full functionality of the Website.
Google Ad Words: We may utilize Google Ad Words, which provides certain of the information collected on our website to the Adwords advertising network. To opt out of Google Ad Words, visit https://support.google.com/ads/answer/2662922?hl=en
Facebook Custom Audience: We may utilize Facebook’s Custom Audience capability which allows us to display ads on Facebook to individuals on our email lists or in our database. We may provide personal information to Facebook, such as your name, email address and phone number to enable Facebook to identify whether you are a Facebook account holder. To opt-out of the Facebook Custom Audience, please email us at me [at] stephanspencer [dot] com with (1)“Facebook Custom Audience Opt-Out” in your Subject Line, and (2) your name and email address in the body of the email.
Other Personalized and Behavioral Advertising Services: We may participate in other retargeting services that are similar to those described above.
Managing Cookies Via Your Browser:
You may be able to change your cookie preferences via your browser settings. Please visit your browser’s help section for assistance with turning on notifications regarding cookies, or disabling cookies through your browser.
Managing Cookies on Your Mobile Device:
You may be able to change your cookie preferences on your mobile device either via your browser settings, or via the settings (preferences) on your device. For additional info, please visit http://www.allaboutcookies.org/mobile/
Use Caution When Sharing Information Online
When you voluntarily make your Personal Information available online in an environment shared by third parties – including in webinars, classes, online conferences, via email, on message boards, chat rooms or on blogs, or via telephone calls or conferences – that information can be viewed, saved, collected, heard, and/or used by others outside of the Company. We are not responsible for any unauthorized third-party use of information provided in these contexts. Please be mindful whenever you share any information online.
Security of Your Information
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we incorporate standard industry practices internally and with our services providers, which we believe is sufficient for the information involved, we cannot guarantee its absolute security. Because we work with third-party businesses and vendors in various aspects of our business including operating this website, database management, website security, etc., we cannot guarantee the absolute security of our databases, nor can we guarantee that the Information you supply will not be intercepted while being transmitted to and from us over the Internet. Any information that you provide to us via email should be treated with extra caution, as we cannot control the level of security available through email providers.
Children
We are strongly committed to protecting the safety and privacy of children who visit our website. We do not knowingly collect Personal Information from children under the age of 13 through the Website. If you are under 13, please do not give us any Personal Information. We encourage all parents to talk to their children about online safety and to monitor their children’s use of the Internet. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will make best efforts to immediately delete that information from our databases.
External Websites
While we have carefully chosen those vendors with whom we work, especially those involved in the transmission of data on behalf of our business, we do not control and are not responsible for the privacy practices or content of third-party websites, including those of affiliates, business partners, sponsors, advertisers, or other websites to which we may link from time to time. When visiting any third-party websites, you are responsible for reviewing the privacy policy and terms of use applicable to each site. They may be different than those that you see here.
California Privacy Rights
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the Californian has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To request a copy of the information disclosure provided by the Company pursuant to this provision, please contact us via email at me [at] stephanspencer [dot] com.
Our California Do Not Track Notice
Consistent with our policies described above, we collect information from our visitors on our website and across third party websites where applicable, to provide relevant content and advertising. We do not support Do Not Track (“DNT”) signals of web browsers.
DNT is a setting in your web browser that informs websites that you do not want to be tracked. You can enable or disable DNT through the Preferences or Settings options of your web browser.
Visitors Outside the U.S.
Our Website and the servers that make this Website available worldwide are located in the United States. The Internet laws in the United States govern all matters relating to this Website. Any information you provide in subscribing to or visiting our Website will be transferred to the United States. By visiting our Website and submitting information, you authorize this transfer, processing, and use.
EU Visitors and the GDPR
If you live in the EU, certain of your data may be subject to protection by the General Data Protection Regulation (the “GDPR”), a privacy regulation intended to help you have greater control over your personal data.
Under the GDPR, you have the following rights, which we extend to all of our website visitors:
For purposes of the GDPR, to the fullest extent possible we do not directly collect or maintain personal data of our EU visitors or clients. This is done through partnerships with third-party vendors who have systems designed for the collection and storage of data on behalf of their clients (“data processors”). The data is only kept as long as is reasonably required to accomplish the purpose or purposes for which it was collected. Certain data may be expunged or utilized more quickly than others, and depending on your engagement and behaviors, including purchasing behaviors, we may be engaged in a business or contractual relationship with some longevity. (For example, if you purchase a course or program, or services that span over some time, you will continue to receive communications in regards to those offerings or services).
The categories of data processors with whom we work, and that help us in the collection of information that allows us to serve and interact with you include website analytics provider(s), website and web form plug-ins and related third-party services that allow us to maintain an up-to-date online platform and communicate with you electronically, an email service provider or providers to assist in managing email correspondence with our visitors, customers and list, as well as payment processor(s) and/or merchant account(s) to help us transact sales online and follow up with you regarding any purchases. For a list of specific data processors with whom we currently work, please visit our list here.
Those within the Company that may have access to the data include Officers, Directors, Managers, Supervisors, Salespersons, or those providing customer or technical support. Access to the data is provided for specific purposes, generally related to communicating with you, fulfilling our contractual obligations, providing customer service or technical support, collecting payment, or monitoring performance of marketing and sales efforts.
You may contact us at any time to have your information with us or any of these processors updated or corrected, deleted, or to obtain a copy for your records. Additionally, you may opt out of receiving any additional emails or marketing messages from us by clicking the “unsubscribe” link at the bottom of our email notifications.
Further, if you feel that we have not complied with the relevant data protection regulations, please contact us by sending us an email at me [at] stephanspencer [dot] com with your first and last name, your country of origin, and a summary of your concern or complaint. We will endeavor to respond at our earliest possible convenience to address your concern. If contacting us does not resolve your complaint, you may have additional options.
Residents in Designated Countries may also have the right to lodge a complaint with the relevant EU data protection authority. You may access a list of the Data Protection Authorities in the EU here.
Changes to This Privacy Policy
The Company may update this Privacy Policy from time to time as necessary to protect our users and to comply with a changing environment. Please review the Privacy Policy when you visit our Website to remain updated on our current policy. We have no intention of making any changes to our Privacy Policy and practices to make them less protective of personal information collected in the past. By accessing the Website and/or using our services after making any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the information. You are advised to review this Privacy Policy periodically for any changes. Whenever we make changes to this Privacy Policy we will update the date at the top.
Contact Us
If you have any questions about this Privacy Policy, please contact us via email at me [at] stephanspencer [dot] com with “Privacy Policy” in the subject line.
© 2015 – 2024 by The Legal Website Warrior® (www.LegalWebsiteWarrior.com). All Rights Reserved. DO NOT DUPLICATE THIS PRIVACY POLICY (OR ANY PORTION THEREOF). THIS CONSTITUTES COPYRIGHT INFRINGEMENT.
